An Apologetic Digital Marketer

🔗 Imagine a world without ads targeted by personal information - Signal v. Noise

The world of commerce spun around just fine in the era before ads could be targeted by personal information. When ad buyers would place their spots based on context. Got a new car to sell? Put an ad on a website that talks about cars. Maybe it wasn’t as efficient, or maybe it was. Either way: The societal price we pay for allowing ads to be targeted is far too high.

Contextual targeting - showing ads on webpages discussing topics relevant to your product or service - has never been better. Combined with voluntary, transitional calls to action, where users can knowingly provide an email address in exchange for something of value, you have a flow that provides 80-90% of the digital marketing value, without shady privacy concerns.