An Apologetic Digital Marketer

🔗 Instagram now lets you regram your posts to multiple accounts

“It’s adding the ability to publish feed posts to different accounts you control at the same time by toggling them on within the composer screen. An Instagram spokesperson confirms this option is becoming available to all iOS users, telling TechCrunch, “We are rolling out this feature to provide a better experience for people who often post to multiple accounts.””

Although news coverage keeps referring to this as a “Regram” feature, it really isn’t that at all. Regramming allows users to repost something another user has posted.

The functionality outlined above only allows a single user to post the same content to multiple accounts. Those are very different use cases.

The actual feature feels like a solution to a problem which only stems from either a very niche use case or poor social media practice. I’m afraid it is the poor practice that is really driving this...innovation.