An Apologetic Digital Marketer

🔗 Scroll, Tap, Buy: The New Instagram Checkout Allows You to Make Purchases Directly From Your Feed

Starting March 19, Instagram will allow users to purchase products directly through the app.
The new feature, called “Checkout,” launches in a “closed beta” form for U.S. users Tuesday. It will initially be limited to 20 brands, and a quick overview of that list reveals a lot about what has driven the current Instagram aesthetic.

The writing has been on the wall feed for some time. The implementation looks really nice, but with any third-party shopping channel, the true test will be how it handles the fringe - returns, limited inventory items, and short-term promotions.