In-App Shopping Comes To Instagram
Starting March 19, Instagram will allow users to purchase products directly through the app.
The new feature, called “Checkout,” launches in a “closed beta” form for U.S. users Tuesday. It will initially be limited to 20 brands, and a quick overview of that list reveals a lot about what has driven the current Instagram aesthetic.
The writing has been on the
wall feed for some time. The implementation looks really nice, but with any third-party shopping channel, the true test will be how it handles the fringe - returns, limited inventory items, and short-term promotions.