First-Person Content Is Low-Hanging Fruit For Brands In 2019
Businesses need to take note: viewers spend hours watching friends’ videos on Snapchat, Instagram and Facebook. Brands would be wise to look for ways to incorporate first-person “selfie video” content as part of their marketing strategy.
Traditional advertising can be off-putting to younger audiences, who are more cautious about their purchases and want a more authentic experience with their brands. The selfie video can help a brand seem more relatable and trustworthy.
Many marketers don't realize that the upcoming generations of customers (Millennials and below) have expert fatigue. For the entirety of their lives, they have had unlimited access to an unlimited number of experts. Every topic. Every opinion. Every angle.
As such, they very reasonably don't know what to believe or who to trust.
The result is an opportunity for honest marketers who are looking to genuinely serve customers. Because unlike their predecessors, these customers value authenticity and familiarity over prestige and influence.
They are more inclined to trust someone with whom they share a common life experience than someone with a huge social following. They lean towards those who are sharing with honesty and authenticity. And they lean away from those who are a part of an inauthentic machine of influencers and thought-leaders.
If you have shied away from putting your face online because you aren't a Kardashian or you didn't grow up on the Jersey shore, think again. It's a whole new ballgame. And even if you are starting from scratch, it's a game you are uniquely suited to win.