The Right Product In The Wrong Hands

Microsoft has experienced a renaissance of late.They acquired a social network, bought big into the developer community with their acquisition of GitHub, and released a highly-reviewed, well-received series of tablet computers. Shortly after the tablets launched, they signed a $400 million sponsorship with the NFL (which has since been »

I Was Good At School & That Terrifies Me

Every few months, I watch this talk that Seth Godin gave to a group of students and teachers at the Brooklyn Free School. I watch it because this video terrifies me.  It terrifies me because I was a good student.  I was a good high school student and I was »

To Those On The Other Side Of #GivingTuesday

A few words of encouragement to those who are on the other side of Giving Tuesday - not those who are giving, but those who are asking: You have dedicated your life to serving your community, whatever community that may be.  You didn't get into nonprofit work for the money, »

Because I Am Thankful

If you are reading this post, I would like to sincerely thank you. For several years, I contemplated the idea of starting my own business.  It took so long because I wasn't sure if I could make it going out 'on my own'. Today marks the 650 day of my »

Retail Brands Still Don’t Understand Amazon

Amazon is no longer what it seems. And brands that are not paying attention will soon learn that the hard way. In the early 2000’s, I had a first row seat as dozens of e-commerce retailers began their slow but certain decent into irrelevance. I wrote about that experience »

An Unlikely Villain Emerges In The Data Privacy Debate

Facebook has taken a lot of heat lately, as the media has turned its spotlight onto their collection and distribution of user data. The common response to this revelation has surrounded advertising. Facebook is a free product. As with many SAAS companies, if users aren't paying for the product, it »

What Marketers Can Learn From The Most Connected Generation

via "Americans Are A Lonely Lot, And Young People Bear The Heaviest Burden"Loneliness isn't just a fleeting feeling, leaving us sad for a few hours to a few days. Research in recent years suggests that for many people loneliness is more like a chronic ache, affecting their daily lives »

The Power of Distinction

Being something to everyone or everything to someone.I am a picky eater. And I always have been. In recent years, after dealing with a semi-serious health issue, I am now (much to the dismay of my wife) even pickier.Last week I was traveling with my family. We were »

The Ethics of Optimization

Digital marketers optimize. It’s what we do. But what are we optimizing for? Beyond producing better KPI’s, how do we put our responsibilities into context?A few weeks ago I attended a meetup for a local social media group.  After an hour of great conversation, we found ourselves »

The Future of Marketing vs The Present

I am convinced that no industry is more inundated with buzzwords than the world of digital marketing. Pay-per-click, big data, machine learning, blah-blah, yada-yada, etc. etc.As any good marketer trying to keep tabs on the ever-evolving world of marketing tools in the digital space, I am constantly sifting through »

Organic Reach On Facebook Is Dead...Again.

Two weeks ago, Facebook co-founder Mark Zuckerberg posted about a significant shift in the direction of his social network. The headlining portion of his post was:As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see »